Here for good
Permanent Agriculture pursues a bold, broad purpose: to regenerate and diversify every part of the grocery store and our global food system.
Mission
Devoted to growing regenerative and organic markets
This work doesn’t happen overnight, and it doesn’t happen alone. Permanent works with and supports a broad ecosystem of customers, farmers, and partners to deliver fresh produce, proteins, and food ingredients nationwide.
As a Public Benefit Corporation, we are obligated to stay true to our mission through all decades ahead.
Why Regenerative Organic Certified
Organic verifies toxins avoided; ROC verifies extra care added
Regenerative Organic Certified (ROC™) is the most rigorous standard in agriculture today. It begins with USDA Organic as the baseline: no synthetic pesticides, fertilizers, or GMOs. From there it goes further, holding farms to independently audited requirements across three pillars:
Soil health
Cover cropping, crop rotation, reduced tillage, and composting to rebuild soil and draw carbon out of the atmosphere.
Animal welfare
Pasture raised systems and rigorous humane treatment standards.
Worker fairness
Fair wages, safe conditions, and real commitments to the people who do the work.
The Movement
Consumers care
Regenerative agriculture is nothing new: many peoples farmed in harmony with nature before the advent of synthetic chemicals and industrial equipment. What is new is reintegrating those techniques with mechanization and modern agronomy to make regenerative foods commercially available and affordable to all.
Regenerative is one of the fastest growing trends in food:
growth in ROC™ shoppers in 2025, outpacing USDA Organic (+6.6%) and Fair Trade (+10.7%)
of values-based shoppers say they’ll pay a premium for regeneratively grown food
projected regenerative agriculture market by 2033, growing 18.7% a year
1. SPINS, 2025 · 2. Regenified 2024 Consumer Report · 3. Grand View Research, 2024
Consumers understand that regenerative means healthier soil and plants, leading to more nutritious foods.
The certification is third-party audited and administered by the nonprofit Regenerative Organic Alliance , whose founders include Patagonia and the Rodale Institute.
Supporting Farms
Transitioning is hard work
Earning a Regenerative Organic Certification is real, hard work and it isn’t free. Permanent supports farming partners end-to-end across financing, certification paperwork, agronomy, and developing dependable demand.
